Founder of ActiveLead, longtime group fitness instructor, former nonprofit fundraiser, and recovering technology account executive. I’ve been asking people for money (in different ways) for a long time now — whether that was fundraising, tech sales, or helping fitness studios boost their membership.

I started ActiveLead because I was tired of watching great studios close their doors. Not because their classes weren’t good, but because they didn’t have a plan to sell those classes. Or a team that felt confident following up.

Now I help independently owned gyms and studios create clear sales strategies, coach their teams, and turn chaos into consistency. Think of me as your franchise-level support (training, accountability, planning, etc.) — without the fees or ugly polos.